Highlighting Donor Recognition: Transform Donor Appreciation into Lasting Engagement in 2025
In an era when donor retention has fallen to historic lows—with only 43% of first-time donors making a second gift—effective donor recognition has transformed from a courtesy into a strategic imperative for fundraising success. Organizations that master the art of meaningful donor appreciation see 40% higher retention rates, 25% larger average gifts, and significantly stronger relationships that sustain missions across generations.
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