NIL in High School Sports: Complete Guide to Name, Image, and Likeness Opportunities for Student-Athletes
The landscape of high school athletics has undergone a seismic shift with the emergence of Name, Image, and Likeness (NIL) opportunities for student-athletes. What began as a college sports revolution in July 2021 has rapidly extended to high schools across America, creating unprecedented opportunities for talented young athletes to monetize their athletic achievements, social media presence, and personal brands while still in high school. This transformation raises critical questions for athletic directors, coaches, parents, and student-athletes: What are NIL rights? Which states allow high school NIL deals? How can young athletes navigate this new landscape responsibly? What role should schools play in supporting student-athletes pursuing NIL opportunities?
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