What Does an Athletic Director Do

What Is an Athletic Director? Records, Recognition, and Facility Responsibilities in Schools

• Rocket Alumni Solutions
• Athletics , School administration

An athletic director (AD) is the school administrator responsible for planning, managing, and overseeing all interscholastic sports programs at a K–12 school or university. The AD serves as the operational hub connecting coaches, students, parents, facilities staff, and school leadership — making sure practices happen, games are scheduled, athletes are recognized, and the department runs within budget.